A once-in-a-lifetime project

Point Grey – Lorne Redevelopment

The Point Grey precinct is public land that is located on the southern entry to Lorne along the Great Ocean Road and includes the Lorne Pier, the Lorne Aquatic and Angling Club (LAAC), Pier Restaurant and the former-Lorne Fishing Cooperative.

The Great Ocean Road Coast Committee also manages the nearby Queens Park Caravan Park, which is 600m walking distance from the Point. Point Grey is an integral part of Lorne that is becoming a destination of choice.  The precinct offers a panoramic view of the coastline between Port Phillip Heads to the northeast and Cape Otway to the southwest.

The Point Grey – Lorne Redevelopment is a community supported master plan that provides a project delivering 30 construction and 14 hospitality jobs with a significant multiplier for service and supply jobs.


The Great Ocean Road Coast Committee worked closely with the Lorne and Surf Coast community to progress the redevelopment of the Point Grey – Lorne Precinct. In consultation with the community and key stakeholders the Point Grey Precinct Master Plan was completed in 2015 followed by a Business Case that identified appropriate funding models.

A Project Steering Group comprising key external stakeholders was convened in August 2017, who provided input at each stage of the redevelopment program.

An Architectural Design Expression of Interest (EOI) commenced in September 2017 to progress the master plan concepts into detailed design. The EOI attracted 39 responses and four were shortlisted to submit, through a formal and confidential tender process, as entrants to the Architectural Design Competition. The winning design was by Searle x Waldron Architecture and Edwards Moore Projects.

Community consultation was undertaken from March – August 2018 to test elements of the Architectural Design Competition winning design.  Overall, the feedback was supportive of the winning design for the redevelopment and informed detailed design as well as planning submissions.

Key project points:

  • Business case completed.
  • The winning design was by Searle x Waldron Architecture and Edwards Moore Projects.
  • The redevelopment is a $12.2m project including all phases from design to completion of construction.
  • $2m committed by the Great Ocean Road Coast Committee, $500,000 of which will be for construction.
  • Project priority of G21, Surf Coast Shire and Great Ocean Road Regional Tourism.
  • A Federal government commitment of $8m to the project through the Geelong City Deal was announced on 27 October 2018, including $900,000 to the Lorne Aquatic and Angling Club (LAAC) to redevelop their Club House.
  • Planning submissions were submitted to DELWP and Surf Coast Shire on 14 November 2018.
  • The voluntary Cultural Heritage Management Plan was submitted in November 2018 to Aboriginal Victoria.
  • Advocacy for remaining funds continues.

Community consultation

Continued community consultation is an integral part of the Point Grey – Lorne Redevelopment. In 2018 we gathered feedback from a number of groups and individuals who use the site.

The results highlighted some key themes:

Theme 1: Heritage

Respondents saw further opportunities to respect the pre and post-Settlement heritage of the area, reflecting the buildings currently on site.  Retention of elements of existing buildings, and incorporating the original crane and a couta boat in the design were examples cited.   Key stakeholders in the Lorne community provided feedback that the heritage, culture and creativity component was at risk of not fulfilling expectations.

Response: A Creative Counsel was formed with invitations extended to the Presidents of Committee for Lorne, Lorne Historical Society, Friends of Lorne, Lorne Business and Tourism Association and the CEO Eastern Maar Aboriginal Corporation.  A Cultural, Heritage and Creative Plan is being developed and integrated into the detailed design as part of the commercial and public space.

Theme 2: Materials

Respondents were concerned about the durability of the timber in an exposed coastal environment. Many respondents also noted the design, as depicted in concepts, overwhelmed the natural feel of the area.

Response:  Our architects are working to find the most durable materials for this project. The buildings must meet bushfire rating requirements for the site and public space, including any covered accessible spaces.  There will be other adjustments to the design as per Theme 3 and Theme 4.

Theme 3: The hearth and the chimney area

When prompted the majority of respondents (57%) said they did not support this design element citing maintenance and up-keep as reasons.

Response:  The community hearth will be replaced with an alternative design to activate this area as a meeting space; recognising cultural and heritage significance.  This area will be developed as part of the Cultural, Heritage and Creative Plan and integrated into the detailed design as part of the commercial and public space.

Theme 4: Amphitheatre

The majority of respondents (57.4%) did not support the amphitheatre element of the design.  Reasons cited included: detracting from the Angling Club view and amenity, preferred locations on the foreshore, and potential lack of use as reasons.

Response: The design will be replaced with a covered deck rather than an amphitheatre.

Theme 5: Car parking

The need to retain or improve car parking arrangements.

Response: Detailed design will ensure there is no net loss of car parking, while still offering more open space for community gathering.

Theme 6: Size of the Angling Club

There was support for an expanded footprint of the Angling Club.

Response: The Great Ocean Road Coast Committee will continue work with the club to proceed to planning approvals.

Theme 7: Open Space

There was support for the design’s open space (78% mentioning these exact words).

Response: An alternative design for the chimney and hearth area will complement open space and reduce what was perceived as an “overwhelming” aspect of the design.

Theme 8: Shelly Beach

There was support for protecting Shelly Beach as natural environment.

Response: Shelly Beach remains as it is. The Great Ocean Road Coast Committee has met with the Eastern Maar and will undertake a voluntary Cultural Heritage Survey on the midden area next to Point Grey.

The winning design

The winning design was by Searle x Waldron Architecture and Edwards Moore Projects (see Media Release MR Point Grey Design Competition Winner).


Great Ocean Road Coast will continue to work closely with the Lorne and Surf Coast community to redevelop the precinct.

To receive updates on this project as the designs are further developed sign up to the Great Ocean Road Coast mailing list.

Project Information

The Point Grey Precinct is situated on public land managed by Great Ocean Road Coast on the southern side of the Lorne township bounded by the Great Ocean Road on one side and the ocean on the other.

The Precinct is connected to the centre of Lorne by a walking track along the foreshore and is the starting point for the annual Lorne Pier to Pub swimming event.

The area is reserved for Protection of the Coastline and Public Purposes (#1983 – 3705) under the Crown Land (Reserves) Act 1978 and is located within Public Park and Recreation Zone under the Surf Coast Planning Scheme.

The precinct currently comprises a mix of community, recreational and commercial activities, including the pier, restaurant, Aquatic Club, boat launching, recreational and competition fishing, barbeque and recreation area, car parking, public toilets and open space.

The precinct boasts a range of economic, environmental, social and cultural values and opportunities. An integral part of the Lorne community, it is highly valued and used by locals, holiday makers and day visitors. It also contains significant Indigenous and non-Indigenous cultural heritage values.

Many of the current buildings on the site are ageing and there is scope for increased protection of the natural environment and cultural sites.

Q: How are you retaining the historic importance of the site? 

A: In addition to the winning architectural design, we have formed a Creative Counsel of local community representatives to provide advice on future interpretive work at Point Grey and linking it back to Lorne Central.

Q: How are you respecting Aboriginal heritage? 

Aboriginal Heritage is paramount with ongoing conversations with the Eastern Maar, Aboriginal Victoria and others. There will also be cultural heritage surveys undertaken on site.  Community and cultural connection to this site remains a critical element of the project.

We are privileged to work on Country on the coast and pay our respects to Aboriginal Traditional Owners past and present.

Q: Is there still road access to Shelley Beach?

A: Yes, this will not change. Shelley Beach remains as it currently is.

Q: Current design plans don’t show a boat access south of the precinct, is it there?

A: This access is being retained.

Q: Boat trailer parking has only four spaces, is this enough? 

A: There will be 10-12 provided in the overflow area during summer

Q: The contemplative area seems to have grasses in the lawn area?

A: The lawn will remain as it currently is.