Media Room

8 October 2020: Public urged to steer clear of cliffs as Demons Bluff fall is imminent.

The Great Ocean Road Coast Committee (GORCC) is calling for beach users to exercise caution after heavy rainfall has increased the severity of a major crack in the Demons Bluff clifftops at Anglesea.

1 September 2020: Please keep out of our fragile dunes.

The Great Ocean Road Coast Committee (GORCC) is asking the public to take special care of our precious coastal dunes by steering clear of them.

5 August 2020: Great Ocean Road Coast Committee urges beachgoers to respect cultural heritage at Point Impossible

The Great Ocean Road Coast Committee (GORCC) is calling for visitors to Point Impossible to respect the cultural heritage assets and flora and fauna living in the dune system at the site.

29 June 2020: Great Ocean Road Coast Committee gets green light for Point Grey – Lorne Redevelopment

Following the Surf Coast Shire’s unanimous decision on Tuesday 23 June to issue a notice of decision to grant a permit for the Point Grey – Lorne Redevelopment, the project is now ready to re-launch.

18 May 2020: Great Ocean Road Coast Committee launches online environmental education resources

The Great Ocean Road Coast Committee’s (GORCC) Environmental Education team now has an online presence. The team has launched new social channels and online resources to keep in touch with, and continue to inspire, schools and the wider community about our precious Great Ocean Road environment.

6 April 2020: Great Ocean Road Coast Committee CEO takes up new position

The Great Ocean Road Coast Committee’s CEO Vanessa Schernickau has accepted a new role as Regional Director South Western – Regional Surface Transport with the Department of Transport.

12 March 2020: Coastal Grant Program round now open

The Great Ocean Road Coast Committee’s 2020 Coastal Grants Program is now open. Each year, GORCC dedicates funds for community-led projects that enhance the natural values of the 37km of coastal Crown land under its management between Point Impossible and Cumberland River.

10 March 2020: Jan Juc Coast Action’s environmental awareness project comes to fruition

Jan Juc Coast Action volunteer group has completed its latest project after being a recipient of the Great Ocean Road Coast Committee’s Coastal Grants Program.

14 February 2020: Community invited to coastal forum

The Great Ocean Road Coast Committee is putting the call out to local communities to attend a coastal forum in Lorne. The forum will provide attendees with an opportunity to gain an insight into the challenges related to coastal adaptation and growth and how these issues are being considered and addressed in Victoria.

17 January 2020: Community consultation on draft Coastal & Marine Management Plan now open

The Great Ocean Road Coast Committee has released their draft Coastal and Marine Management Plan 2020-25 for community and stakeholder input. The plan establishes an integrated and coordinated approach to protecting and managing coastal Crown land and the adjacent marine environment between Point Impossible and Cumberland River over the next five years.

10 January 2020: Community consultation on draft Point Impossible to Jan Juc Master Plan now open

The Great Ocean Road Coast Committee has released the Point Impossible to Jan Juc Draft Master Plan for community and stakeholder input. The draft master plan identifies works to improve the foreshore reserves, considering accessibility, use, and enjoyment, and will guide management of the area over the next 10-15 years.

6 January 2020: Exclusion zones introduced to protect plover chicks

Temporary dog exclusion zones will be introduced at Fairhaven and Whites Beach after two hooded plover chicks hatched over the weekend.

6 January 2020: Accessible Beaches Initiative returns to Lorne

Following a successful trial in 2019, the Great Ocean Road Coast Committee, in partnership with Lorne Surf Life Saving Club and Life Saving Victoria, will again roll out their Accessible Beaches Initiative at Lorne in 2020.

16 December 2019 Patrols on wheels reaching further afield

Surf Coast Shire Council and Great Ocean Road Coast Committee Rangers are taking their all-terrain vehicle further afield this summer to help maintain safe and friendly beaches.

27 November 2019 Beachgoers asked to exercise caution after recent cliff fall in Anglesea

The Great Ocean Road Coast Committee is calling for beach users to exercise caution after a recent cliff collapse near Demons Bluff in Anglesea.

25 October 2019 Anglesea beach access ramp works commence

Works by the Great Ocean Road Coast Committee to construct a beach access ramp at Anglesea Family Caravan Park will begin Monday 28 October.

17 October 2019 Biodiversity Month blitzes past last year

Each September, the Great Ocean Road Coast Committee celebrates the arrival of spring and the explosion of life that comes with it. Biodiversity Month runs throughout September and citizen scientists are encouraged to upload their observations of biodiversity to the online database, iNaturalist.

22 August 2019 Final master plan for Anglesea Family Caravan Park released

The Great Ocean Road Coast Committee has released its final master plan for the Anglesea Family Caravan Park.

29 July 2019 Works due to commence on Swing Bridge precinct

The Great Ocean Road Coast Committee will commence works to upgrade the Swing Bridge precinct in Lorne next Monday 5 August.

11 July 2019 Community consultation on draft Lorne Foreshore Master Plan now open

The Great Ocean Road Coast Committee has released the Lorne Foreshore Draft Master Plan for community input.

26 June 2019 New staircase flown in by helicopter in Surf Coast first

In a first for the Surf Coast, a helicopter has airlifted a new staircase into place at popular surf access point Steps and Boobs in Jan Juc.

20 May 2019 Steps and Boobs staircase replacement in progress

Following a detailed design process, works have commenced on a replacement of the stairs at popular surf access point Steps and Boobs in Jan Juc.

7 May 2019 Coastal grants winners announced

Three community groups will share $15,000 in funding from the annual Great Ocean Road Coast Committee’s Coastal Grants Program.

15 April 2019 Consultation now open for Anglesea Family Caravan Park and Taylor Park Draft Master Plans

The Great Ocean Road Coast Committee will be consulting on the Anglesea Family Caravan Park and Taylor Park Draft Master Plans up until 10 May 2019.

25 Feb 2019 Point Impossible Shorebird Protection Zone

Following a successful one-year trial of a dog on lead zone at Point Impossible, the Great Ocean Road Coast Committee has decided to make the zone permanent.

25 Feb 2019 Accessible Beaches initiative kicks off in Lorne

The Great Ocean Road Coast Committee in partnership with Lorne Surf Life Saving Club and Life Saving Victoria is trialling an Accessible Beaches initiative at Lorne.

5 Feb 2019 New temporary dog exclusion zone introduced to protect hooded plover chicks

A temporary dog exclusion zone will be introduced at Moggs Creek following several incidents involving dogs disturbing hooded plover nest sites.

29 Jan 2019 Great Ocean Road Coastal Grants now open

The Great Ocean Road Coast Committee’s (GORCC) 2019 Coastal Grants Program is now open. Applications close Friday 15 March.

10 Jan 2019 Love our coast – community consultation this summer

The Great Ocean Road Coast Committee (GORCC) will be out on the foreshore for a summer of input into Victoria’s much-loved coastline.

18 October 2018 MR Guided Surf Coast Walk showcases a cultural tour through time

On 12-14 October 2018, Corrina Eccles of the Wadawurrung women lead an innovative, guided tour of over 40km of the Surf Coast Walk from Torquay to Aireys Inlet.

16 October 2018 MR Community feedback on the Point Grey – Lorne Redevelopment Design: A once-in-a-lifetime project for the Surf Coast

Robust construction materials, recognition of the site’s heritage, enhancement of open space and sensitivity to the surrounding environment are among the key themes emerging from the Point Grey-Lorne Redevelopment community consultation period, which ran from July-August.

15 October 2018 MR Replacing stairs at popular Jan Juc surf breaks

Works will commence on a replacement of the stairs at popular surf access point, Steps and Boobs at Jan Juc.  Works will be funded by the Great Ocean Road Coast Committee capital works program and a $60,000 grant from Department of Environment, Land, Water and Planning (DELWP) Coastal Environments Grant Program.

10 September 2018 MR Environmental protection from the next generation of coastal innovators 

On Wednesday 5 September, around 160 students from five local schools gathered in Torquay to learn, work-shop ideas and celebrate coastal conservation at the annual Coast Guardians Forum hosted by the Great Ocean Road Coast Committee.

31 July 2018 MR New Surf Coast Walk experience package

The Great Ocean Road Coast Committee and Traditional Owners the Wadawurrung are partnering for a unique coastal experience for campers at the Torquay Foreshore and Anglesea Family Caravan Parks.

28 June 2018 MR Point Grey – Lorne Redevelopment Design Consultation

The Great Ocean Road Coast Committee is hosting a series of open houses and listening posts to gather input, discuss and test elements of the winning design for the Point Grey – Lorne Redevelopment Architectural Design Competition.

20 June 2018 MR Coastal clean-up after wild weekend

The Great Ocean Road Coast Committee’s foreshore rangers are busily assessing the impact of a wild weekend on the coast.

13 May 2018 MR Glamping Fiesta fun in Lorne

The Great Ocean Road Coast Committee hosted 40 campers in its sold out, inaugural Glamping Fiesta in Lorne over the Queen’s Birthday weekend.

11 May 2018 MR -Point Grey – Lorne Redevelopment Design Competition Winner

The Great Ocean Road Coast Committee has great pleasure in announcing the winning design for the Point Grey – Lorne Redevelopment Architectural Design Competition.

5 March 2018 MR – Reviewing the Coastal Management Plan

The Great Ocean Road Coast Committee is conducting a review of its Coastal Management Plan, ahead of the preparation of its new plan for the next five years.

27 February 2018 MR – Point Grey Design Competition Jury Report

The Great Ocean Road Coast Committee has great pleasure in announcing that four teams have been shortlisted from the Point Grey Architectural Design Expressions of Interest (EOI).

20 February 2018 MR – Coastal User Survey Media Release

Love the coast?  Help to protect it by contributing to the 2018 Coastal User Survey, which is now open with all participants going into the draw to win a $1,000 Rip Curl voucher.

30 January 2018 | MR – Great Ocean Road Coastal Grants now open

The Great Ocean Road Coast Committee’s 2018 Coastal Grants Program are now open.   Each year, Great Ocean Road Coast dedicates funds for community-led projects that enhance the 37km of coastal Crown land under its management between Torquay and Lorne.

24 January 2018 | MR – Dogs’ breakfasts’ success as community takes the pledge to help Hoodies

The Friends of the Hooded Plover Surf Coast (FoHPSC) have successfully delivered four “dogs’ breakfasts” to help spread the word about Hooded Plover protections on the Surf Coast.

22 January 2018 | MR New CEO for the Great Ocean Road Coast Committee

Vanessa Schernickau has been appointed as the new Chief Executive Officer of the Great Ocean Road Coast Committee, commencing 7 March.  The appointment follows a highly competitive recruitment process attracting a great calibre of candidates.  Vanessa brings a wealth of business, local government, human resources, community development and Crown land management experience.

18 December 2017 | Refurb for Roadknight Anchor

The Anglesea Motor Yacht Club has restored the famous Inverlochy anchor thanks to members of the club, local tradesmen, an experienced local conservator and a Great Ocean Road Coast Committee Coastal Grant for $2,869.

13 December 2017 | Save the Dates – Dogs breakfasts for Bird Protection

The Friends of the Hooded Plover Surf Coast are holding four “dogs’ breakfasts” to help spread the word about Hooded Plover protections on the Surf Coast.

5 December 2017 | Point Grey EOI and design competition

The Great Ocean Road Coast Committee invites multi-disciplinary teams to bring their creative ideas and inspiring design propositions to the Point Grey – Lorne Redevelopment Expressions of Interest and Design Competition.

29 November 2017 | Shorebird Protection Zone Trial at Point Impossible

The Great Ocean Road Coast Committee, with support from Surf Coast Shire, will pilot an on-lead dog zone starting this summer at Point Impossible and is seeking feedback and input from the local community.

28 November 2017 |  From carpark to conservation at Whites Gap

Last week Geelong Lutheran College Coast Guardians joined Great Ocean Road Coast Committee’s Education team for a day of coastal education projects, highlighted by a celebration of six years rehabilitating Whites Gap in Torquay.

23 October 2017 | Local leadership the key to Point Grey – Lorne Redevelopment

Last Friday, the Great Ocean Road Coast Committee chaired the last of three meetings of the Point Grey – Lorne Redevelopment, Project Steering Group.

25 September 2017 | Point Grey – Lorne, Redevelopment stop, spend and stay

Last Friday, the Great Ocean Road Coast Committee has chaired the second of three meetings of the Point Grey, Lorne – Redevelopment Project Steering Group, comprised of representatives from Committee for Lorne, Great Ocean Road Tourism, Department of Environment, Land, Water and Planning, the Friends of Queens Park, Lorne Business and Tourism Association, Lorne Aquatic and Angling Club and Surf Coast Shire.

14 September 2017 | Great Ocean Road Coast Committee announced as finalist in 2017 Victorian Premier’s Sustainability Awards

The Great Ocean Road Coast Committee has been announced as a finalist in the Government category for this year’s Premier’s Sustainability Awards for their Coast Guardians program.

5 September 2017 | Coast Guardians celebrate conservation

Around 140 students from four local schools will get together in Torquay tomorrow to celebrate their commitment to coastal conservation at the annual Coast Guardians Forum hosted by the Great Ocean Road Coast Committee (GORCC).

15 August 2017 | Progressing Point Grey in Lorne

Last week saw the first meeting of the Point Grey, Lorne – redevelopment Project Steering Group.

20 July 2017 | Make your selfie a safe one: Feedback sought on options for the Great Ocean Road Memorial Arch (Word version)

The Great Ocean Road Coast Committee is seeking feedback on an Options Paper for the Great Ocean Road Memorial Arch Precinct, Eastern View.

17 July 2017 |   Land managers working together for waste management (Word version)

The Great Ocean Road Coast Committee and the Surf Coast Shire Council have joined forces for a combined waste management contract, which will commence services in the Surf Coast area, including the coastal reserves and caravan parks between Torquay and Lorne.

29 June 2017 | Teddy’s Lookout re-opened (Word version)

The iconic lookout at Queens Park, Lorne is now open after a $17,000 stone stair upgrade to replace the aged timber steps connecting upper Teddy’s Lookout to the lower lookout was completed last week.

6 June 2017 | Works commence at Queens Park lookout (Word version)

The Great Ocean Road Coast Committee will commence work at Teddy’s Lookout on the stone stairs which connect the upper lookout to the lower lookout from Tuesday 13 June.

2 June 2017 | Wet weather closes vehicle Tip Rd access to Point Impossible (Word version)

The Great Ocean Road Coast Committee have temporarily closed vehicle access at Tip Rd to the Point Impossible Beach car park.

17 May 2017 | Community call to protect Jan Juc woodland (Word version)

The Great Ocean Road Coast Committee is calling on the community to help put an end to the damage caused by illegal party sites in threatened Moonah woodlands along the coastal clifftops at Jan Juc.

8 May 2017 | Works complete stairway to Fairhaven (Word version)

The Great Ocean Road Coast Committee has completed $40,000 of upgrades at Fairhaven Beach, following the completion of the second set of stair upgrades at the access point known as Mad Max’s.

16 March 2017 | Community feedback sought for Torquay Front Beach projects (Word version)

The Great Ocean Road Coast Committee has commenced consultation around proposed works to address and safe access erosion issues on the Torquay Front Beach.

1 March 2017 | Great Ocean Road Coast invests in community projects (Word version)

Five community and volunteer groups are set to benefit from the annual Great Ocean Road Coast Committee Coastal Grant program with $10,000 going to projects that protect, enhance and increase community connections to the coastal environment.

25 January 2017 | Further sessions to discuss the Lorne Foreshore (Word version)

The Great Ocean Road Coast Committee will host two further drop-in sessions at Lorne Foreshore on Thursday, 9 February 2017 2.00pm – 4.00pm and Saturday 18 February 2017 9.00am – 11.00am following successful session at Erskine Paddock.

20 January 2017 | Talking about the Lorne Foreshore (Word version)

Next Wednesday 25 January, Great Ocean Road Coast Committee will host a drop-in sessions at Erskine Paddock, Lorne, between Mantra and the Lorne Foreshore Caravan Park.

11 January 2017 | Time to have your say in boat ramp usage (Word version)

The Great Ocean Road Coast Committee is calling for community members to have their say on local boat ramps to help guide the future management of these sites.

11 January 2017 | Hoodies face unfair fight in the dunes (Word version)

Vulnerable beach-nesting Hooded Plovers are struggling for survival this breeding season with hundreds of footprints spotted near the nesting and dune areas in Point Roadknight in Anglesea.

29 December 2016 | Great Ocean Road Coast Committee prepares to take back management of Anglesea Family Caravan Park (Word version)

The Great Ocean Road Coast Committee is determined to maintain current standards at the Anglesea Family Caravan Park and retain what visitors love most about it, as it prepares to assume management at the site.

19 December 2016 | Take care around Surf Coast cliffs (Word version)

Pedestrians and beach users are encouraged to take care near cliffs along the Surf Coast following heavy rain in winter and spring.

13 December 2016 | Works underway to repair erosion damage at Anglesea access ramp (DELWP media release)

Work has started on a project to repair the Anglesea Caravan Park beach access ramp and surrounding land, which has been undermined from severe coastal erosion

8 December 2016 | Splitting the difference for great views at Aireys (Word version)

Your next Great Ocean Road selfie is within arm’s reach at Airey’s Inlet with the completion of the Split Point lookout upgrades.

6 December 2016 | Illegal campfire in Lorne (Word version)

Great Ocean Road Coast, CFA and Surf Coast Shire Council have issued a warning to illegal campers after an illegal campsite at the Quarry Reserve, between Five Mile Track and Erskine Avenue, Lorne sparked safety concerns after a campfire was left smouldering last week.

16 November 2016 | Point Roadknight erosion update (Word version)

Strong winds last Sunday night have seen a Moonah tree at Point Roadknight, Anglesea, fall into a fenced off area in front of an eroding cliff.

13 October 2016 | Escaped campfire at Steps in Jan Juc (Word version)

The Great Ocean Road Coast Committee, CFA, Victoria Police, and Surf Coast Shire have joined forces to remind people of the dangers of fires in dunes and remnant vegetation along the Surf Coast.

10 October 2016 | Darian Road carpark now open following weather delays (Word version)

The Darian Road, Torquay carpark has been completed and is now open for public use following project delays from poor weather.

29 September 2016 | Moggs Creek boardwalk improves angler access (DELWP media release)

A new boardwalk has improved access to the beach for recreational fishers at Moggs Creek, between Fairhaven and Eastern View on the Great Ocean Road.

12 September 2016 | Have your say on new tracks and signs at Queens Park (Word version)

The Great Ocean Road Coast Committee (GORCC) has been working closely with the Friends of Queens Park to upgrade tracks and signage in the park. Feedback is now being sought on the proposed track routes, names and the new visual style and logos for the park.

7 September 2016 | Coastal Guardians celebrate conservation (Word version)

Students from four local schools will celebrate their commitment to coastal conservation on the Surf Coast at the annual Coast Guardians Forum hosted by the Great Ocean Road Coast Committee (GORCC).

16 August 2016 | Look out for new views at Aireys Inlet (Word version)

A new viewing platform will be constructed to sensitively complement previous upgrades in the area, including the new all-abilities accessible lookout next to the Split Point Lighthouse.

10 August 2016 | New camp kitchen and amenity block for Lorne Foreshore Caravan Park (Word version)

Works will commence this week to renovate the Lorne Foreshore Caravan Park camp kitchen and amenities block.

8 August 2016 | Surf Coast Walk re-routed at Anglesea due to safety concerns (Word version)

The Great Ocean Road Coast Committee (GORCC) has re-routed 400 meters of the existing Surf Coast Walk at Demon’s Bluff, Anglesea, following safety concerns.

26 July 2016 | Great Ocean Road Coast Committee 2016-17 budget announced (Word version)

The Great Ocean Road Coast Committee (GORCC) 2016-17 budget has been announced with both coastal reserves and caravan parks receiving significant investment over the next financial year.

9 June 2016 | Anglesea Caravan Park Information sessions (Word version)

Where: Anglesea Community House, 5 McMillan St, Anglesea VIC
When: Session 1 between 12.00-2.00, Friday 10 June. Session 2 between 4.30-6.30, Wednesday 15 June. RSVP to info@gorcc.com.au.

17 May 2016 | GORCC to manage the Anglesea Beachfront Caravan Park in 2017 (Word version)

The Great Ocean Road Coast Committee will take on the operation of the Anglesea Beachfront Caravan Park at the end of the current lease, 1 December 2017, after a select tender process did not find an acceptable proposal for the value of the site.

9 May 2016 | Decades of work celebrated as Coastal Reserves Manager retires (Word version)

The Great Ocean Road Coast Committee’s (GORCC) Coastal Reserves Manager Rod Goring is retiring at the end of the month after 22 years of coastal management.

3 May 2016 | Community input sought to help map the future of Point Roadknight (Word version)

The Great Ocean Road Coast Committee is undertaking a master planning project with the community for the Point Roadknight precinct in Anglesea.

27 April 2016 | $330,000 open space upgrade to commence at Darian Rd (Word version)

Geelong-based business Harcom Pt Ltd has been awarded the contract for the Darian Road car park redevelopment in Torquay.

26 April 2016 | Last chance to #SaveTheHoodie and WIN! (Word version)

This week is the final chance to enter the Great Ocean Road Coast Committee’s (GORCC) ‘Save the Hoodie’ campaign, a local initiative to encourage beachgoers to support the survival of the threatened beach-nesting shorebird.

18 April 2016 | Students seek surf-side conservation (Word version)

A group of year 9 St Joseph College students experienced the coast in all its glory last Friday as part of the Great Ocean Road Coast Committee’s (GORCC) Environmental Education program

22 February 2016 | Last chance for feedback on Torquay sea wall and pathway works (Word version)

The Great Ocean Road Coast Commitee (GORCC) is seeking feedback on the proposed Torquay Front Beach sea wall and path works in a final round consulation.

5 February 2016 | Darian Road car park plans released (Word version)

A final plan for the redevelopment of the foreshore car park at the end of Darian Road, Torquay has been released by the Great Ocean Road Coast Committee (GORCC) with works expected to start in mid-2016.

19 January 2016 | Hoodies Hatch! 6 chicks on Surf Coast (Word version)

6 threatened, Hooded Plover (aka ‘hoodie’) chicks have hatched on the Surf Coast and everyone is urged to look for signs, keep dogs away and give them space.

12 January 2016 | Conversation commences for arch precinct plan (Word version)

GORCC has released and is seeking feedback on a paper identifying issues and opportunities for the Great Ocean Road Memorial Arch Precinct at Eastern View.

9 November 2015 | #SaveTheHoodie and win (Word version)

Monthly ‘hoodies for hoodies’ and surf package up for grabs: Local businesses Go Ride a Wave (GRAW) and Ghanda Clothing Torquay have thrown support behind this year’s #SaveTheHoodie campaign in an effort to encourage beachgoers to support the survival of a threatened local species.

5 November 2015 | Green grants up for grabs (Word version)

$10,000 in funds is now available for groups looking to protect and enhance the coastal environment as part of the Great Ocean Road Coast Committee’s (GORCC’s) annual Coastal Grants Program.

1 September 2015 | New lookout boasts iconic views (Word version)

The new Rocky Point Lookout has been officially opened in Jan Juc, marking the completion of a $200,000 project funded by the RACV in conjunction with the Torquay Golf Club.

7 August 2015 | Fishos deck trial announced (Word version)

The Great Ocean Road Coast Committee has approved a short term trial of a ‘pop-up’ food and beverage outlet on the upper deck of the Fishermans Beach Precinct in Torquay.

24 July 2015 | EOI process announced for Anglesea Family Caravan Park (Word version)

GORCC is inviting Expressions of Interest for the operation of the Anglesea Family Caravan Park.

20 July 2015 | MR_GORCC_Budget_Announced GORCC budget announced (Word version)

The GORCC 2015/2016 budget has been announced with both coastal reserves and caravan parks to see significant investment over the next financial year.

5 May 2015 | Iconic Teddy’s lookout restored (Word version)

Teddys Lookout in Queens Park, Lorne has been rebuilt and is once again open for use after it was damaged by fire last month.

29 April 2015 | $1k in prizes for local ‘hoodie’ winner (Word version)

15 year old Torquay local Harry Breer has won $1000 of prizes in the GORCC ‘Save the Hoodies’ photo competition.

14 April 2015 | Teddy’s Lookout closed following fire (Word version)

Planning begins for rebuild of iconic Lorne facility.

6 February 2015 | Combined forces in feral fight (Word version)

The Great Ocean Road Coast Committee and Surf Coast Shire are partnering to boost fox control programs in an effort to protect native coastal wildlife.

2 February 2015 | Last chance for input on coastal projects (Word version)
Three Great Ocean Road Coast Committee (GORCC) draft coastal plans are currently on display with the consultation period on each draft plan set to close on 22 February 2015.

8 January 2015 | Save the Hoodie campaign launched across Surf Coast (Word version)

A campaign to ensure the survival one of Victoria’s most vulnerable birds has been launched with $1000 in prizes on offer to those who help to spread the Save the Hoodie word.