Our vision

Protect and enhance the breathtaking and iconic coastline with its diverse community, natural environment and rich cultural history as custodians for future generations.

Our mission

Ensure the effective management of the Great Ocean Road foreshore on behalf of the Victorian Government, the community and users.

Our values

Sustainability: environmental, social, cultural, economic

Inclusiveness: communication, cooperation, openness, stewardship

Professionalism: integrity, accountability, partnerships, innovation

Access: enjoyment, experience, education

Objectives

• To improve the social, environmental and economic performance of the organisation.
• To develop strong and effective partnerships, which strengthen community, neighbour and partner participation in, and awareness of, coastal management issues.
• To improve coastal access and the range of experiences available.
• To ensure all committee decisions result in a net benefit to local, regional and visitor communities.

Desired benefits

Our coastal reserves provide important social, environmental and economic benefits to residents, visitors and businesses across our region. Through our services and operations, we aim to deliver:

• a world-class, iconic foreshore that underpins tourism along the Great Ocean Road coast.
• a valuable contribution to the sense of place enjoyed by residents.
• open space and recreational opportunities and facilities.
• access to the coast's natural and cultural values.
• holiday accommodation options for families and visitors.
• improvements in coastal management for state and local government, and
• economic benefits through employment and contracting.